Global Senior Manager, Content Marketing
Date Posted
May 16, 2023
Location
Lagos, Nigeria (preferred) or Accra, Ghana
| VisionSpring seeks a collaborative, technically savvy storyteller. The global senior manager of content marketing provides marketing leadership to scale up VisionSpring’s eyeglasses sales and Vision Access Programs across eight markets in Asia and sub-Saharan Africa. The person in this position develops creative campaigns to drive sales in a growing network 800+ mission-aligned institutional partners, such as eye hospitals, vision centers, NGOs, and government agencies, and accelerate the uptake of eyeglasses among end-consumers who live on less than $4 per day. The global senior manager develops the global marketing content strategy and leads its implementation for B2B product sales campaigns and B2C behavior change communication. The person in this role develops messaging architecture and website content, and manages digital marketing to drive conversion, in addition to overseeing day-to-day content creation and in-market roll-out and amplification, event management, and marketing operations. The global senior manager develops team members through coaching, mentoring, and supporting stretch assignments in order to build VisionSpring’s marketing and communications capacity. The global senior manager supervises five in-country marketing team members and works closely with the global communications manager, the global multimedia manager, and business development, programs, and fundraising colleagues across eight key markets—Bangladesh, Ghana, India, Kenya, Nigeria, Uganda, Vietnam, and Zambia. This position reports to the global director of marketing and communications (based in Chicago, U.S.) and may be located in Nigeria or Ghana. |